An honest comparison

Should you just hire someone?

Sometimes, yes — and we will say exactly when. This page is the comparison we would give you if you asked us honestly over a call, including the parts where a person beats us.

 A person or agencya.hub
Understanding your business and what makes it differentA person winsA person or agencySits with you, asks questions, hears what you actually mean.a.hubReads what is already written on your site. It cannot interview you.
Deciding your brand's positioning and toneA person winsA person or agencyJudgement, taste, and an argument with you when you are wrong.a.hubFollows the voice already on your pages. It will not invent a new one.
Rebuilding your theme, speed or checkoutA person winsA person or agencyA developer changes the code. This is their work, not ours.a.hubReports what it finds and never touches plugins or settings.
Checking what ChatGPT, Gemini and Claude say about youa.hub winsA person or agencyCan ask a few questions by hand, occasionally, and write the answers in a sheet.a.hubAsks around 20 buyer questions across all three, every week, and keeps every answer.
Watching your competitors in AI answersa.hub winsA person or agencyRealistically, a spot check now and then.a.hubEvery rival on your board, every week, per assistant, recorded over time.
Publishing every single daya.hub winsA person or agencyHolidays, sick days, busy weeks, and the client who shouts loudest goes first.a.hubRuns to a schedule. If a day is missed, the system spots it and re-queues the work by itself.
Never publishing something weaka.hub winsA person or agencyDepends on who reviewed it and how close the deadline was.a.hubAutomated checks for thin, duplicate, wrong-location and unsupported content. Failures are replaced, not skipped.
Not making things upa.hub winsA person or agencyA good writer checks. A rushed one guesses.a.hubA fact that is not on your page is refused outright. It is not a guideline.
Undoing a change you dislikea.hub winsA person or agencyEmail, wait, hope someone kept a copy of the original.a.hubOne click in your portal. Every change is logged with the reason it was made.
Answering a question you have not thought of yetBetter togetherA person or agencyA good strategist brings you the question.a.hubWorks from the questions buyers are already asking assistants.

The honest summary: keep a person for strategy, brand and anything that touches your code. Let a.hub do the part that only pays off when it is done relentlessly.

The short version

What we would actually advise

If you have nobody at all
Start with us. You get the weekly work from day one, and you are not hiring against a skill that is barely two years old.
If you already have a marketing person
Keep them, and let them stop doing the repetitive half. They get the strategy and the brand; we do the publishing, the tracking and the page work.
If you need your site rebuilt
Hire a developer. We do not do rebuilds, plugins, speed or checkout work, and we will tell you plainly when that is what is holding you back.

Not sure which side of the table you are on?

Tell us what you already have in-house and we will tell you honestly whether we would add anything — including if the answer is not yet.

Ask us on WhatsApp →See pricing
3 of the 10 rows above go to a person. We are not pretending otherwise.